Each year, Asian Paints collaborates with experts from a range of creative disciplines – architecture, art, interiors, fashion, sociology, media and FMCG – to put together ColourNext, a comprehensive forecast of trends in colours, materials, textures and finishes that's relevant for the subcontinent. Over the course of a year, as these trends become more evident across design fields, they validate our research and motivate us to start fresh every year.
In 2022, the mood is to embrace all that has come our way yet keep marching on. Embrace our challenges and imperfections, but not be bound by them. Let go of the myth of "normalcy", for we desire a future that's different from the normal we leave behind. We step into a new day, powerfully-in-transition.
Colour of the Year, Clematis Pink, has a mature transitional quality, like our ever-expanding consciousness. A combination of blue and red, this greyish purple represents a mind that has the ability to synthesise new knowledge and old wisdom, and harness both. A colour that encourages us to believe, arise, and create anew.