overview

75 years of innovation in paint

Since its foundation in 1942, Asian Paints has come a long way to become Asia’s third largest paint company, with a turnover over USD 2.6 billion. We operate in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries.

history

all great things start small

The company has come a long way since its small beginnings. It was set up as a partnership firm by four friends who wanted to take on one of the biggest, most famous paint companies operating in India at that time. Over the course of 75 years, we became a corporate force and Asia’s leading paint company. Driven by strong consumer focus and innovative spirit, the company has been gaining market ever since. Today, we manufacture a wide range of paints for decorative and industrial use.

vision

clear goals for a clear future

Asian Paints aims to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.

asian paints bangladesh

Asian Paints Bangladesh Ltd. started its journey in the year 2002 as a joint venture with Confidence Cement to produce top class range of paints for the discerning consumers of Bangladesh. Now the company is manufacturing and distributing a wide range of high-performing decorative, marine and industrial paint product with its expertise and cutting edge technology to satisfy all the painting needs of consumers in Bangladesh.

Beginning with selling imported paint, we quickly ramped up through our own plant in Gazipur on the outskirts of Dhaka. Currently this plant manufactures over 25000 KL of paint annually.

Today Asian Paints Bangladesh Limited has come a long way from its humble beginnings, becoming the 2nd largest paint company in Bangladesh. With a presence across all 64 districts, a 1,400 plus supportive dealer network, we are well placed to meet the painting demand of all category of consumers across Bangladesh. We serve (service) our customers through a network of a strategically located depots in Demra, Tongi, Chittagong, Sylhet, Comilla, Khulna, Bogra, Barishal and Mymensingh.

The Company aims to provide the best products to consumers in most prominent segments. Apart from a wide range of decorative paints, there are a number of popular industrial products which have strengthened their presence in the Bangladesh paint market. Asian Paints have also brought excitement in the Bangladesh market through introduction of a number of innovative concepts and initiatives, which have set benchmarks of progress in the market today. Some of these would include work on a better retail ambience in paint shops (Through attractive shop makeover in certain outlets with usage of interesting layouts and tools to help consumers understand products and colour more effectively), popularizing the concept of signature walls (through a successful launch of Royale Play Special Effect Paints) and consistent work on applicator education and skill enhancement. The world class brands widely accepted in Bangladesh today includes Royale Play, Royale Luxury Silk Emulsion, Apex Ultima, Apcolite and Decora. Today there are more than 850 Colour Worlds (outlets with automatic colour dispensing machine for delivering a wide range of shades within minutes) in the country which has ensured even better servicing of customer needs.

It is also a matter of pride that Asian Paints have been awarded "Superbrand" status since 2009 in Bangladesh - and is seen as one of the most respected corporate entities in the country.

Asian Paints Bangladesh Limited is an ISO 9001: 2015 and ISO 14001:2015 certified company. 

international presence

Today, the Asian Paints group operates in 16 countries across the world and is the largest paint company in eleven countries. The group operates in five regions across the world viz. Asia, Middle East, South Pacific and Africa through the six corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings, Taubmans , Causeway Paints and Kadisco. The Group operates as: 

 

Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia (Asia)

SCIB Paints in Egypt (Middle East)

Berger in Singapore (Asia), UAE, Bahrain and Oman (Middle East)

Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)

Kadisco Asian Paints in Ethiopia (Africa)

Taubmans in Fiji and Samoa (South Pacific)

Causeway Paints in Sri Lanka (Asia)

 

The company has a dedicated Group R&D Centre in India for paints and has been one of the pioneering companies in India for effectively harnessing Information Technology solutions to maximize efficiency in operations.

human resources

We believe that people are our strongest assets, for a company can go only as high as its people aim. It is people who innovate and invent, and who engineer the efficiencies that make a business succeed. It is they who drive growth and lead to greater heights. At Asian Paints, our human resources systems are designed to create a focused, performance oriented and agile company. A talent pool of over 5000 employees employed across 19 countries brings in a unique blend of mindsets and skills.

 

An open and interactive work culture brings out the best in our people. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of the best management and technology institutes in the country.

We hire people who are best suited to the job and whose personal goals are in alignment with our corporate purpose. Thus, the task is cut out for every individual within the framework of result-orientation, market insight, customer perspective, trust, respect, and problem solving.

 

The commitment of our people and their sense of discipline and ownership continue to drive our company’s growth.

group subsidiaries

awards and recognition

Asian Paints was ranked 10th amongst the Top paint companies in the world by Coatings World - Top Companies Report 2017 (July 2017 Issue).

 

 

Asian Paints included in the list of India's Super 50 companies by Forbes India (August 2017 issue)

 

 

 

 

 

 

 

 

Top Ranked Indian company in the “Forbes Most Innovative company List” in 2017 (Ranked 8th in the world)

 

 

 

 

 

 

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